N Brown PLC who owns brands such as Simply Be , Fashion World & Marisota has recently taken the brave move to setup physical shops in both Liverpool & Bury in an attempt to introduce its Simply Be brand to tradional shopping center customers and offer a multi channel experience. N Brown has tradionally been a mail order retailer and has slowly over the years been increasing its online presence to a point where it generates annual sales of more than £170m through its website.
These shops which have extremely large luxurious changing rooms utilise magic mirrors and special rich media terminals which are powered by Fujitsu. N Brown PLC has plans to open more shops early next year as well as increasing its internationl expansion plan. So if you live in Liverpool or Bury then we recommend you go down and take a look. The company believes that it will not only generate sales in from the shops but it will aso give incremental increases in home shopping sales.